YouTube was built around traditional videos, but Shorts has added a very different type of viewing experience to the platform.
For creators, this creates both an opportunity and a challenge.
A channel can now publish short vertical clips, traditional videos and livestreams under the same identity. The key is understanding how each format contributes to the overall content strategy.
Shorts Can...
Greek 
English
Arabic
French
Spanish
Portuguese
Deutsch
Turkish
Dutch
Italiano
Russian
Romaian
Portuguese (Brazil)